On Wednesday CAANZ Marcomms Leadership Group (MLG) is hosting a special event, Re-Imagining PR. It’s PR, ‘but not as you imagine, or know it’–because with social media constantly evolving, PR business models are also having to. Lynne Anne Davis, managing director Fleishman Hillard Asia Pacific, is one of the speakers at the forum, and she answers a quick Q&A for those of you who can’t wait for Wednesday’s gig.
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Davis’ recipe for PR success: ‘More sizzle to the steak’