Browsing: CAANZ Marcomms

Creative is not a department: ten questions for the queen of trendspotting, Marian Salzman

Marian Salzman, chief executive of Havas PR North America, PR Week’s 2011 PR professional of the year, a 2012 addition to PR News’ Hall of Fame and one of Business Insider’s 25 most powerful people in PR, is venturing to New Zealand as the keynote speaker for CAANZ’s international Marcomms forum on 3 July. Here’s what the award-winning blogger, brand marketer, public relations executive and social media innovator had to say about the global move towards real-time creativity, the role of digital and social and how the industry can do more good.