The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it’s helping to future-proof local athletes and why it puts influencers at the heart of a company.
Browsing: Brooke Howard Smith
‘Influencers aren’t just the face of the company’: WeAreTenzing’s Brooke Howard-Smith on authentic relationships