Innovation helps drives our economy. And, in the marcomms world, innovation helps to drive effectiveness. But are you getting the recognition you deserve? Sir Ray Avery is calling on enterprising Kiwi minds and organisations to enter the New Zealand Innovators Awards. And who are you to argue with one of our country’s best-known innovators?
Cameras flashed, glasses clinked and pink paperclip trophies were dished out as 250-plus gathered for the 2011 NZ Innovators Awards ceremony at the HP/Intel Winter Garden in Wynyard Quarter last week. And, among the marketing-oriented winners, DraftFCB’s The Journal added to its already healthy collection of accolades and cloud-based POS system Vend, which has recently expanded into the US, took out the supreme and ICT awards.
The newly refreshed New Zealand Innovators Awards launches today and, in addition to the awe and jealousy you will inspire in your colleagues and competitors if you win, clever and inventive types will also have the chance to win a diamond encrusted, platinum-plated, gold-infused oversized paperclip.