In his tour of marketing automation, Michael Goldthorpe has encountered a few colourful characters along the way.
The Associated Press recently revealed that it would be automating its business reporting through a series of algorithms that compose 150- to 300-word stories in lieu of actual humans. Powered by technology developed by a company called Automated Insights, these algorithms pull data from readily available statistics and are already used by the New York Times for its wedding announcements and by Forbes for its earning reports previews. According to Mashable, the technology resulted in 300 million automated stories last year, a number that’s higher than that produced by all the major media companies combined. And in 2014, they’re setting the bar even higher by aiming to produce over a billion stories.