Browsing: Auckland Food Show

Little paddock ice cream hunts out little creative agency to launch new range

The market for specialty food certainly seems to be growing in New Zealand. Farmers’ markets are cropping up all over the place, there’s websites dedicated to it, supermarket refrigerator sections seem to be hosting an ever-growing selection of it and there’s even entire supermarkets dedicated to it. But in a market where locally produced foods are often competing with the cheaper, mass-produced alternatives produced by the big boys, and increasingly, each other, presentation and marketing is key. And Hunter, which dubs itself the “world’s smallest global creative agency” reckons it got it right when it comes to its packaging design for new boutique ice cream company, Little Paddock.