articles tagged 'ASB Like Loan'

The Telethon effect: ASB fuses TV and social with Like Loan's second round

  • Social media
  • March 10, 2014
  • Amanda Sachtleben
The Telethon effect: ASB fuses TV and social with Like Loan's second round

ASB's Like Loan promotion, where Facebook fans determine how low its home loan borrowing rate will go, is back for a second round. This time live TVCs, banners and radio streams have joined the mix as the bank tries to draw participants into a conversation.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit