Browsing: Andy Beal

Social Media Junction keeps it Beal

Andy Beal, founder and editor of Marketing Pilgrim, co-author of online reputation management book Radically Transparent and one of the big-brained keynote speakers at next week’s Social Media Junction, offers a few pearls of social media marketing wisdom.

Value judgements: measuring returns on social media

Econsultancy and the Online Marketing Summit have produced a US-based report called the Value of Social Media that is based on a survey of more than 400 client-side marketers and agency respondents. And Andy Beal, founder and editor of, took a gander, with his major observation being that 61 percent of the companies felt their measurement of the return on investment (ROI) from social media is either poor or very poor.