Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.
In response to Russia's continued condemnation of homosexuality as a mental illness, The Canadian Institute of Diversity and Inclusion has released a public service announcement that presents the two-person luge in particularly risqué fashion. The customary back and forth movements associated with the sport are accompanied by a backing track of The Human League's 'Don't you want me baby'. And then at the end of the 30-second ad, text saying "The games have always been a little gay. Let's fight to keep it that way," appears on the screen.