This year Positively Wellington Tourism is targeting Kiwis who take to the road for the Christmas holidays, not just locals, with its online advent calendar. And it’s the first time it’s harnessed the social crowd to find out what the calendar should showcase.
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Those cheeky creative Wellington chappies have been in stellar promotional form this year. And in a fitting farewell to 2010, Positively Wellington Tourism’s digital marketing team and Clemenger BBDO have launched their latest trick, a digital advent calendar.