MSN’s recent investment in local news production and global news and video content is paying off big time, with latest Omniture figures showing a whopping 48 percent year-on-year upswing in unique browsers (UBs) visiting MSN’s news portal, up 250,000 to 771,000. In contrast, over the same period, UBs visiting rival Yahoo’s news offering dropped more than ten percent, from 1.7 million to 1.5 million. (Source: Nielsen MI).
Slim pickings today, in terms of industry comings and goings. Fortunately, hot on the heels of a news portal overhaul and freshly minted partnership with news agency AAP, online media company MSN New Zealand have kicked off the year with three new appointments.