Ford wins September Kantar Ad Impact Award

Septembers Kantar Ad Impact Award goes to Ford for its “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand.

With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention and makes the sole focus of the execution about the bold new Mustang Mach-E. The key strengths of the ad were:

  1. Setting Trends
  2. Branding
  3. Engagement

See the below infographic for more information about the September Kantar Ad Impact Award.

For more monthly Kantar Ad Impact winners, click here.

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