Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill. Much of the ad’s success can be attributed to:
- Storytelling
- Emotion
- Branding
See the below infographic for more information about the November Kantar Ad Impact Award.
