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KitKat’s refreshed ad platform takes out the Kantar Ad Impact Award for February

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Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic “have a break, have a KitKat” platform with a fun & relatable narrative. The storyline and use of fresh consistency delivers on 3 key pillars:

  1. Enjoyment
  2. Brand Love
  3. Branding

See the below infographic for more information about the February Kantar Ad Impact Award.

About Author

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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and occasionally Bernadette Basagre.

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