Over 25 years, Harvey Cameron has become a Christchurch marketing institution. Born from the closure of Saatchi & Saatchi, it opened its doors in 1996 and quietly got to work building brands and businesses. A quarter of a century later, it has a rich history of helping businesses and organisations make the most of their opportunities.
Under CEO Cam Murchison, who bought it in 2017, Harvey Cameron has evolved from advertising agency to business and marketing solutions company. Todayโs holistic, fully integrated offering sees
strategy, creative, digital, media and PR all come together in a powerful package geared entirely toward giving Harvey Cameronโs clients an unfair advantage. This successful evolution has seen Harvey Cameron go from strength to strength, and form a solid base from which to weather the Covid storm
thatโs ravaged others in the industry.
โGetting the foundations of what we do right has been vital,โ says Cam. โBut our processes, capabilities and values also play a role in our businessโs strength, because theyโre the essence of how we work and who we are.
โWeโre relentlessly focused on our clients. We get great pleasure and immense value from building genuine partnerships with people we work alongside. We want to really understand their businesses and aspirations, to know what keeps them up at night and to help find solutions that work for them.โ
Harvey Cameronโs strength can also be attributed to its senior leaders and the diverse teams theyโre fostering. โSuccess is always about the team, and Harvey Cameronโs senior leadership team is the strongest itโs ever been, thanks to the genuine talent, depth and breadth of experience each member brings to our table in their respective disciplines,โ says Cam. โItโs taken time to get this team right, but theyโre now the driving force of the businesses. Itโs my job is to ensure that they have what they need to achieve amazing client outcomes.โ
Harvey Cameronโs senior leadership team includes (above, from left) Creative Director Alan Kang, Managing Director and Chief Strategist Gareth OโConnor, Client Service Director Carla Tamahori, General Manager Digital James Duggan, General Manager PR & Engagement Jo de Joux and Managing Partner Channel Cushla Baggott. Every one of them has worked at the highest level in standout careers. The common thread between them is just how long theyโve been honing their craft.
Alan has 20 yearsโ experience in design, brand and advertising, and believes in the power of great creative backed by strategic insight. Gareth has almost 20 yearsโ experience in media and advertising here and abroad, which has seen him strategise with some iconic global brands, while Carla also has 20-plus years of experience. Sheโs genuinely passionate about building strong brands and securing solid social and business outcomes.
James has 18-plus years under his belt as a global digital marketing expert across
the full mix of digital channels. Joโs career spans 20-plus years as a successful PR and communications practitioner at the top levels of business, government and politics. Cushla has led media teams over two
decades and across continents, earning a reputation as one of New Zealandโs foremost channel specialists.
โI really believe this team is one of the best in the business, and every single one of them is united behind our mission to help our clients thrive,โ says Cam.
Garethโs appointment as Managing Director earlier this month was a coup for the agency. Harvey Cameron lured him to Christchurch a year ago from PHD in Auckland, where he was Group Strategy Director both in a global role with Unilever and within the Auckland office. He says he couldnโt be prouder to lead Harvey Cameron in his adopted city.
โWe have a fantastic leadership team and a great list of clients, and Iโm completely confident our talented team can help them thrive. Iโm also extremely happy to know that if our clients thrive, our people do too. Weโre really focused on fostering an environment of respect, passion and fun, where individually our people can do some of the best work of their careers and collectively we can deliver work weโre all proud of. I couldnโt be more excited about Harvey Cameronโs future.โ
There are plenty of examples of work to be proud of. Take the โ90% For Canterburyโ campaign Harvey Cameron spearheaded late last year alongside the Canterbury Employersโ Chamber of Commerce and other Christchurch businesses. It saw the Canterbury region go from languishing below the national average for first doses of the Covid vaccine (at 78 percent) to 90 percent in just four weeks. They then got work on the rest of the South Island.
In 2020, the agencyโs media and digital smarts helped propel the ACT party to an historic election result. Meanwhile, theyโve been busy breaking new ground alongside Spa World. High-performing new websites; smart, preview-at-home AR tools; clever digital ads; and an industry-first lifestyle magazine all led to sales growth so strong that at one stage Spa World ran out of spas to sell.
The agency has worked with a whoโs who of Canterbury businesses and organisations โ including the Chamber (as creative partner for the annual Westpac Champion Canterbury Awards), Canterbury District Health Board, the City Mission, Ngฤi Tahu, ChristchurchNZ and the Crusaders. But its reach is wide, with clients from Southland to Auckland seeking out its expertise.
In recent years, while others in the industry have been in survival mode, Harvey Cameron and its clients have benefited from a major network expansion. It began when Cam purchased Auckland-based Farrimond (a consumer behaviour and shopper marketing agency) followed by TV and video production agency Gorrilla and media-buying agency Rainmakers. All three, plus Harvey Cameron, were brought under the Attivo banner, which Cam launched in 2020 as the parent brand of this marketing services group.
In June of last year, Attivo announced that it had purchased a majority stake in Interpublic Groupโs shareholding in 303Mullenlowe Australia and a minority share of Mediahub Worldwide Asia-Pacific. Both businesses are housed together in Sydney and Perth. The deal doubled the size of Attivoโs business, gave it a high-profile presence across the ditch and created a trans-Tasman platform from which to pursue opportunity and growth, both for Attivo businesses and clients.
โ303 MullenLowe and Mediahub have genuinely integrated marketing solutions and a single-minded focus on clients,โ says Cam. โThe former also has impressive strategic and creative strength, punching
well above its weight.โ
For Harvey Cameronโs clients, the Attivo structure means their incredible expertise, capability and talent on the ground in Christchurch can be supercharged from across the group. Despite more national and global disruption, 2022 is off to a strong start, with the year shaping up to be something quite special for Harvey Cameron.
For more information, visit harveycameron.nz.
