News
New World helps Daughter and Dad ‘Find their Wonderful’
Following the ‘Find your wonderful’ platform launch, New World’s Christmas campaign features a heartwarming story of a dad and his daughter.
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News
Good Viking, Pead and PHD help Kindness Collective spread joy this Christmas
The Christmas Joy Store has been running for four years, giving the gift of kindness and the dignity of choice to families in need.
News
OMG stays number one in RECMA ratings
OMG is 19 points above the next closest competitor and has a score that is equivalent to the next three holding groups’ combined scores
News
LUMO completes Auckland waterfront digital network with new premium site
Positioned on the corner of Quay Street and The Strand, the south-west facing screen will join two existing digital billboards on Ports of Auckland
News
PHD takes the win as Adland swings for good at UnLtd: Open
The UnLtd: Open golf tournament, kindly sponsored by oOh!media, saw over 60 people swing and putt for good at the beautiful Akarana Golf Club.
News
Auckland Design Week appoints Tonic Communications
The Tonic team will help to build greater awareness of the ADW event and support its growth as a landmark event for Aotearoa, New Zealand.
News
New Zealand scoops global award for ‘country brand’
This prestigious international award recognises outstanding efforts in promoting New Zealand on the world stage.
News
Westfield celebrates the season with ‘Feels Like Christmas’
Westfield’s new campaign features three nostalgic films that portray real stories from the community about the wonder of Christmas.
International
Around the World: Trump, Google and break-ups
We look at Donald Trump’s winning formula, a big fine for Google and the vexing issue of who gets to keep the social media account.
Movings & Shakings
Storm Day announced as Accenture Song NZ Lead and CEO of Droga5 Aotearoa
Day has led The Monkeys Aotearoa, part of Accenture Song, and the Song New Zealand Marketing Practice since she joined in early 2022.
News
Hyper teams up with Lumos for advanced analytics
New partnership lets Hyper provide enhanced insights into audience behaviour, campaign performance, and targeting within its retail network.
News
JCDecaux brings high-impact static sites to Sylvia Park
JCDecaux will offer two sets of three portrait sites along Carbine Road’s entry and exit routes, reaching thousands of holiday shoppers.
Campaigns
Mercury brings a whole new level of buzz with FCB
Mercury NZ has kicked off a new brand platform – Bring The Buzz – after reappointing FCB Aotearoa as its creative agency.
News
‘Scamathon’ highlights the $3.8m a week given to cyber scammers
Scammers thank us very much for their kind ‘donations’ in a Telethon-like event for the National Cyber Security Centre. Special Wellington, MBM and Honeymoon Films staged the happenings for Cyber Smart Week.
News
FizzyPop launches new look for the Hawke’s Bay Hawks
Hawke’s Bay-based advertising agency FizzyPop has partnered with the Hawke’s Bay Hawks to
develop a new brand identity, digital presence, and go-to-market strategy.
News
A modern way to settle your bets with betcha
Entain New Zealand has launched a new wagering platform, betcha, giving Kiwis a modern way to settle their differences and scratch their competitive itch.
News
Bringing the AA membership to life with a quiz
Partnering with Quantum Jump, the AA has launched the AALLLLL the Good Stuff Quiz so members can discover all the awesome benefits available to them.
News
Z Manu World Champs are back for 2024!
After the runaway success of the first event, the Z Manu World Champs are back with more qualifying events, more host cities and increased prize money
News
Get Naked in your garden
With so many reasons to get Naked, now there’s one that’s good for your garden – Sealord’s new organic fertiliser made from unused fish product and waste.
News
Chemistry reimagines Digital Arena’s brand strategy
The project includes a new strategic brand positioning, complete brand redesign and a state-of-the-art website for Digital Arena.
News
BrandSpace goes programmatic across NZ
Every Westfield SuperScreen will join the existing network, including Westfield locations in Albany, Newmarket, Riccarton, Manukau and St Lukes.
Campaigns
Woolworths launches Christmas campaign via M&C Saatchi
Filming took place at Woolworths’ carrot grower – Balle Brothers in Pukekohe, with a Christmas track sung by up-and-coming New Zealand artist MISSY
News
GoodSense swears off fossil fuel clients
B-Corp GoodSense is the first Kiwi agency to become a member of Comms Declare, an Australian climate advocacy group against the promotion of fossil fuels.
News
New World revamps Clubcard with ‘New World Dollars’
New World has overhauled its popular Clubcard loyalty programme with easier access to rewards and its own currency: New World Dollars. Clubcard members can now earn…
News
Nadine Higgins joins NZME – launches personal finance podcast
Experienced broadcaster, business journalist and financial advisor launches a new podcast aiming to demystify money matters.
News
Sky launches digital advertising on Sky Sport Now
Following the successful launch of Subscription Video on Demand advertising platform On Neon, Sky has now launched digital advertising on Sky Sport Now.
Awards
2024 Effie Awards proudly recognises marketing industry’s top achievements
The 2024 Effie Awards celebrated New Zealand’s top achievements in advertising and marketing this week, spotlighting campaigns that set new standards in effectiveness.
Movings & Shakings
Unbound expands team with three new hires
Award-winning Waikato digital marketing agency Unbound has ramped up its creative and client services with three key new hires.
News
Charm and Plumbing World launch Plugly part 2
Creative agency Charm and Plumbing World have continued with the Plugly approach after the first iteration proved to be one of its most popular campaigns.
News
Play under the microscope for annual Play Week
For its annual Play Week campaign, Sport NZ teamed up with WorkComms to launch a fun campaign encouraging families to embrace the power of play.