Year in Review: Steve Kane, Y&R NZ

  • Year in Review
  • January 5, 2016
  • StopPress Team
Year in Review: Steve Kane, Y&R NZ

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steve Kane, managing director of Y&R NZ, thought about 2015.

1. Favourite local campaign that isn't yours

To-Die-For Fargo-Inspired Woollens Collection for Neon. I liked it so much I came out of social media hibernation to finger it on the Facebook.

2. Favourite campaign that is yours


3. Favourite international campaign


4. Least favourite campaign

The ugly ascendancy of Republican presidential candidate Donald Trump.

5. Your own biggest success

That the good ship Y&R and all that sail in her.

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

I still marvel every time I use​ Shazam. Its dark sorcery greatly enhances my life.

7. Most ridiculous buzzword


8. Best innovation

Netflix’s ‘Pause’ socks

9. Most over-hyped ‘innovation’

New flag.

10. Best brands

Devo (David Walden).

11. Best stoush of the year

John Key and his memory.

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Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

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