The Year in Review: Justin Mowday

It was a year of light and shade for DDB NZ. In the plus column, it took the no. 1 ranking at Spikes Asia, won more Cannes Lions than ever, was named the Campaign Asia Agency of the Year, won most effective agency at the Effies for the second year in a row, welcomed new clients BMW/Mini, Speights and Telecom (through Dynamo) and made some fairly big changes to the executive structure as Sandy Moore stepped back and Chris Riley stepped in. On the other side of the equation, it was forced to let a few staff go late in the year after losing VW and George Weston Foods to Colenso BBDO and it’s currently seeking a new ECD after Andy Fackrell took up a regional role in Australia. Here’s managing director Justin Mowday stoking a few coals. 

1. Favourite campaign that isn’t yours

Tui beer prank.

2. Favourite campaign that is yours

Steinlager ‘Be the Artist, Not the Canvas’.

3. Least favourite campaign

Bell Tea sleeve rolling (no relevance, no connection).

4. Your own biggest success

NZ’s Most Effective Agency of the Year at the Effies (for the second year in a row).

5. Most impressive performance

Bevan Chuang.

6. Biggest move

Dynamo winning the entire Telecom lead comms planning role.

7. Best innovation

George Weston Foods launches a toaster that is controlled by unique world-leading facial recognition technology, that simultaneously starts a dollar coin on a journey to activate a pair of dual vision glasses that allow me to make music as I move in a virtual Samsung queue.

8. Best brands

Telecom, it’s back. Westpac, the most human of banks, and The Warehouse, it knows exactly who it is and is doing it better than ever.

9. Best stoush

Graeme Wills vs. Publicis on the Mojo Meltdown. Somehow back in January the agency failing was purported to be the fault of Publicis, leaving staff and a few others out of pocket, meanwhile a handful of senior people stroll out and start a new agency, and of all the names to choose they settle on ‘Joy’!

10. Heroes

Sandy Moore.

11. Villains

Those involved in stripping Waldo of some dignity as he walked out the door.

12. Most memorable marketing moment 

Georgie Pie returns. 

13. A few predictions for 2014

Rob Ford and Nigella Lawson in a new trans-Atlantic love affair.

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