Taking New Zealand's economic pulse

  • Marketing
  • January 18, 2010
  • The Media Counsel
Taking New Zealand's economic pulse

Welcome to the Media Counsel's first Media Monitor for 2010.


  • Are we there yet? 2009 was a tough one. So is the economy looking any healthier in 2010? Like someone stealing lentils, we take the pulse.

  • Procter and Gamble, one of the world's biggest consumer companies, decides to sell direct online. But (apparently) not for the reasons you'd expect.

  • Sky Sport has a big year ahead. And so do sports fans.

  • When does the third term start? What's the theme of the upcoming Chinese New Year? Our handy YearPlanner answers all the big questions.


If you have a link phobia, download all these stories in handy pdf format. MediaMonitor 18-January-2010

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Hey, Big Spender: Navigating the wild world of marketing technology
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Hey, Big Spender: Navigating the wild world of marketing technology

Fun fact: The average CMO spends more on technology than many CIOs. Has the job of the marketer suddenly become complicated? And how do you know you're making the right decisions when it comes to all that tech?

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