All-consuming RWC beast devours all in its path

  • Marketing
  • September 8, 2011
  • Ben Fahy
All-consuming RWC beast devours all in its path

Brad Novak via

With the nation currently in the grip of a violent strain of rugby fever (symptoms include very low workplace productivity, constant gridlock in Auckland, increasing popularity for psychic animals, ads between the haka, Google doodles and a penchant for infographics), it's fairly difficult to think about anything else today. Like everyone in the country, it seems, we're trying to escape early to go do some ambush marketing celebrate the opening of the Rugby World Cup. So how will it all pan out? Will Sean Fitzpatrick drive the length of the field in a pink fist? Will there be an exploding Rainbow Warrior or a white can of Steinlager snuck into the fireworks display? Will Buck Shelford's testicle be put on a plinth beside the Webb Ellis trophy? Will Richie McCow be slaughtered just before kick off as an offering to the All Black gods? Will any of these things happen? In the spirit of StopPress collegiality and tomfoolery, we think you should add your suggestion to the comment wall and we'll dish out an old rugby ball, a 5kg box of Cadbury favourites and heaps of mana to the best effort. And in all seriousness, allez les Black. May you fine specimens of man runneth over your opposition and may you eventually fill your cup with either the official beer of the tournament or the official beer of the All Blacks come October 23.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

How is this still a thing? The simple excitement of inflatable advertising

  • Advertising
  • September 16, 2019
  • Courtney Devereux
How is this still a thing? The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer-run society it has survived. We’re talking here about inflatable, or balloon, advertising.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit