EightyOne has launched new content for Women’s Refuge’s ‘Safe-Night-a-thon’, where Kiwis can win extraordinary money-can’t-buy experiences.
The Safe-Night-a-thon aims to raise 10,000 Safe Nights over 10 days in a massive drive to keep thousands of women across New Zealand safe from family violence.
Gifting a Safe Night costs just $20, through a few simple clicks at safenightathon.co.nz. Everyone who donates a Safe Night ensures someone in need has access to a safe bed, hot meals, security, childcare and advice.
Prizes include listening as indie-pop sensation Benee sings you Happy Birthday; relaxing while sporting glamour couple Beauden and Hannah Barrett drop your kids to school; designing a Barbie outfit with fashion legend Karen Walker; enjoying a private concert with the NZSO; having Seven Sharp’s Hilary Barry and Jeremy Wells clean your house – and plenty more.
The video content for prizes, including Whittakers and NZSO, was produced in-house by EightyOne Productions.
EightyOne ECD Chris Bleackley says: “Over 200 nights are needed every night. We’re raising as much as we can.”
CREDITS:
ECD: Chris Bleackley
Copywriter: Chris Appelros
Art Director: James Henderson
Account Service: Emma Chote
Sound: Paul Stent
Camera/Editor: Ollie Stent
Design: Julius Fernie/Andre Caraco
