DDB is well-accustomed to showing off the spoils of spending through its work with NZ Lotteries. But it’s showing a different side of excessive consumption in its latest spot for Westpac.
http://www.youtube.com/watch?v=meZEkeW5mk4
Continuing on from the launch of its ‘Start Asking’ campaign, and the Ad Impact Award winning ‘Flatties’ campaign, the new retail spot shows off its credit card balance transfer offer.
“Coming out of Christmas, people have a tendency to load up on a lot of stuff that really, they probably don’t need, or even want, and start asking themselves how they got into that position, but more importantly how to get out of it,” says Michael Healy, Westpac’s senior brand manager. “Carrying on our style of taking people’s dark unspoken truths about money and making light of them, we’ve put together a little 15 second spot that we think not only carries on the start asking theme and cues perfectly, but can also hold its own against other big campaigns.”
Credits:
Agency:
Executive Creative Director – Andy Fackrell
Creative Director – Mark Lorrigan
Art Director – Scott Maddox
Copywriter – Ben Pegler
Group Business Director – Victoria Graves
Senior Account Manager – Crystal Clark
Executive Producer – Judy Thompson
Producer – Rosie Grayson
Production Company – The Sweet Shop
Director – Damian Shatford
Producer – Larisa Tiffin
Editor – Damian Shatford
Grade – Digital Post
Online – Blockhead
Audio – Jon Cooper
Clients:
Michael Healy – Senior Manager Brand
Adrian McCaffrey –Senior Manager Marketing
Alison Dean – Marketing Manager