Wellington beats everyone on a good day

  • Advertising
  • April 3, 2012
  • StopPress Team
Wellington beats everyone on a good day

Youtube VideoWellington is pretty proud of itself. And rightly so. But in a nod to its incessant capitalisation of things–and also to April Fool's—the Positively Wellington Tourism folk decided to laugh at its own expense and the expense of some of its regional rivals by claiming a few more titles.

The regional tourism organisation released a spoof news report through WellingtonNZ.com, social media and its email databases reporting Tourism Futurist Dr Ian Yeoman's findings following an “indepth and unbiased survey” and shows that Wellington may have reason to claim both Christchurch and Auckland’s titles.

MetService founding chief executive John Lumsden makes an appearance, commenting on the impact the alleged relocation of Wellington’s sun gauge by a “Whakatane woman born in Nelson and raised in Blenheim” to a broom cupboard at Bats Theatre may have had on the capital’s position in national sunshine stakes.

“While there’s naturally no question in our mind as to who is the cultural, creative, film, events, culinary, coffee and craft beer capital, a bit of debate goes on over these titles, so we thought we’d have a bit of fun with it," says PWT general manager marketing Sarah Meikle.

A ‘Capital of Absolutely Positively Everything’ t-shirt and a branded mug make an appearance, with limited numbers of the merchandise being offered through competitions on WellingtonNZ.com and PWT’s Twitter and Facebook accounts.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit