VMO unveils new look and proposition

  • Advertising
  • July 30, 2018
  • StopPress Team
VMO unveils new look and proposition

VMO is sporting a new-look logo as of this week alongside a supporting brand position focusing on the delivery of engaged audience.

The new look sees the brand move away from a colourful logo to a simple but strong black and white colour pallet.

Old logo, new logo

The latest refresh follows the step from Val Morgan Outdoor to VMO in 2014.

Head of marketing Jane King says in a crowded marketplace, the new VMO identity stands out with unmistakable character and universal appeal.

“Designed to evoke confidence and edge, the revitalised brand is reflective of VMO’s individuality and progressive thinking.”

CEO of the Val Morgan Group Dan Hill adds the VMO acronym is easy to say and remember so the challenge was to refresh its identity to reflect its evolution and, most importantly, communicate the effectiveness of the VMO network.

This is seen in the new brand position ‘Engaging active consumers’, a communication of the network’s ability to connect advertisers to captive audiences.

One of those audiences is professional workers, which VMO New Zealand reaches through its workplace media and content network, VMO Work. In March this year, that network broke an audience milestone with it commanding a cumulative weekly audience of over half a million professional workers.

The VMO Work audience is dominated by traditionally hard to reach white-collar, high-income workplace professionals, an insight from VMO’s  Digital-outdoor Audience in Real Time (DART) tool.

It demonstrates who has viewed a campaign and how long they were engaged for, a capability shown off at this year’s Beacon Awards.

There, VMO’s large format digital measured and aggregated anonymous demographic data including, age, gender and mood throughout the evening.

Key findings identified beards as the biggest loser, with only 1.5 percent of guests donning furry chops. Other results showed ladies pipped males in attendees accounting for 54 percent and males 46 percent, while males were first to arrive and last to leave – which could mean a number of things.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit