Viva la revolución: Orcon brings back Raoul for more ISP madness

  • Advertising
  • May 6, 2015
  • StopPress Team
Viva la revolución: Orcon brings back Raoul for more ISP madness

Callplus Group, which owns Slingshot and Orcon, holds approximately 16 percent of the internet service provider (ISP) market, placing it behind Spark and Vodafone as the third biggest player. And holding this position as a challenger brand has seen both sub-brands take a relatively feisty approach to marketing their services.      

Slingshot has over the last year taken several jabs at the major players in the market, calling them out for their adversity to allowing customers access to global mode services—and this has now led to the old guard to seek a declaratory order on the service at Auckland's High Court.

Similarly to its sister company, Orcon has also taken a few shots at its competitors by pointing out that they throttle customers' broadband speeds. This criticism was first introduced via an Orcon TVC released last year that introduced Kiwis to Raoul, a revolutionary figure clad in purple military fatigues who seems determined to bringing to what he sees as ISP injustices.

And this colourful character—with his oscillating accent—has returned in a new spot that is even more bizarre than those that came before.


Conceptualised by Contagion and directed by Helena Brooks of Flying Fish, the TVCs extend on Raoul’s character, drawing the viewer into an increasingly offbeat world to highlight the benefits of Orcon’s latest offering.  

“Orcon’s new offer upgrades your internet to awesome, so it made sense to show our ad getting more awesome with it” says Bridget Taylor.

Despite the ongoing legal intrigue regarding the use of global mode, Orcon is continuing to refer to the service in its promotional material and it is taking this a step further by offering new customers on unlimited plans a six-month streaming TV credit, which gives them $10 per month account credit to use for any streaming service.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit