Outdoor advertising company Vast Billboards has launched its latest digital billboard in Invercargill, leveraging cutting edge technology.
This marks the latest addition to its South Island roster as part of ongoing efforts to deliver dynamic advertising solutions to businesses across the South Island.
Launched in collaboration with programmatic partner Vistar Media, Vast Billboards latest site features state-of-the-art LED Digital Tech from Absen Optoelectronic Co. Ltd and utilises energy efficient A Series technology, achieving remarkable energy efficiency with 40 percent less electricity consumption.
Vast Billboards now boasts an impressive network of 32 billboards located in Christchurch, Ashburton, and Greymouth as part of ongoing efforts to deliver dynamic advertising solutions to businesses across the South Island.
“We are excited to have installed the latest technology in Outdoor Digital Signage on Tay Street in Invercargill,” said Grant Moreton, Managing Director of Vast Billboards. “This is just one step in our broader plan to implement the same cutting-edge technology across our entire network. Vast is thrilled to collaborate with local businesses in Invercargill and the Southland community, providing them with exceptional DOOH (Digital Out-of-Home) advertising opportunities.”
“We pride ourselves on being able to communicate with companies and audiences that others simply can’t reach. While we may not be the biggest players in the industry, when it comes to delivering exceptional advertising solutions that truly make an impact, that’s where we make a difference,” adds Moreton.
Established in 2020 as a family-run business, Vast Billboards has been working to establish a network of advanced LED screens throughout the South Island. This screen marks the latest addition to the businesses South Island roster as it works to revolutionise the advertising landscape with quality digital billboards strategically located in prime advertising locations.
Sandra Scott, Sales and Partnerships Director, New Zealand: “We’re excited to integrate Vast Billboards premium digital inventory across the Vistar marketplace for buyers to take advantage of as we continue building our growth in the region. As leaders in programmatic DOOH, we believe this partnership will deliver immense value for advertisers looking to activate campaigns programmatically, enabling them to strategically connect with their target audiences as they move throughout the day.”
By strategically placing billboards in prominent locations, such as Invercargill, Christchurch, Ashburton, Greymouth, and soon in Timaru, Vast Billboards ensures maximum exposure and relevance to target audiences.
