Try Time: TAB launches Rugby World Cup campaign

  • Advertising
  • September 19, 2019
  • StopPress Team
Try Time: TAB launches Rugby World Cup campaign

With the 2019 Rugby World Cup beginning in Japan this weekend, TAB has launched its Try Time campaign ahead of the opening games.

The campaign by Hello, called ‘Father and Son’, follows a father and son’s journey across the eight weeks of the competition. It starts with mullets and tracksuits at the inaugural World Cup in 1987 – with the son yet to be born –  and then ends with the pair’s betting experience throughout the tournament in 2019. 

Nick Tedeschi, head of content and promotions at TAB, says “we’re incredibly proud of the work and the campaign has really hit the mark.

“Following the commercial success of the Super Sixes campaign, the promotion was designed to drive betting activity across the eight weeks of the competition, and test a few loyalties along the way as punters hunt the biggest try tallies.”

Alex Feggans, director Clockwork Films, says “I love the characters and the interplay between them, so having the opportunity to bring them to life with the agency was a lot of fun.

“I think people will relate to the dynamics of their relationship and enjoy watching their journey.”

The campaign also signals Clockwork Film’s entrance into the local market.

Vicky Ryan, managing director at Clockwork Films, says it has “been a pleasure working with some familiar faces in the industry and an excellent way to launch our business into the local market.  

“We’ve put a lot of investment onto the screen and the results speak for themselves.”

The campaign rolls-out across TV, large format digital out-of-home, digital and social media with the addition of real-time Facebook Messenger banter between the father and son.

James Polhill, managing director at Hello, says its ambition was to create a strong campaign with the offer at heart from the outset of the pitch.

“We’re hoping the country will connect with the two characters and we’re pretty chuffed the pitch work turned to reality.”

Credits

TAB
Head of content and promotions – Nick Tedeschi
Brand campaign manager – Jane Lawrence
Production and design manager – Rhyce Barker
Digital marketing specialist – Brandon Palmer
Head of CRM – Luke Butterfield
Retail campaign manager – Samantha Brown

Hello
Managing director – James Polhill
Creative directors – Gilda Kirkpatrick and Damon O’Leary
Design director – Lydia McRae

Clockwork Films
Director – Alex Feggans
Executive producer – Vicky Ryan
Producer – Peter Mayo
DOP – Alex Dufficy
Editor – Tim Mauger
Editor – Nathan Pickles
Production designer – Joseph Leary
Grade/online – Toybox
Sound – Factory Studios

MBM
General manager – Annabelle Wilkinson
Group business director – Edd Lucas
Business manager – Roxanne Merritt

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit