The results from the Total New Zealand 2020 RNZ Measurement Survey 4 have been released.
Conducted by GfK for the Radio Broadcasters Association (RBA) across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable insights into the strength and scope of radio listening across the country. The survey was conducted over 40 weeks and sampled 15,079 people aged 10+.
Department of Statistics estimated population data at 30 June 2020 indicates approximately 4,393,100 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,635,0001 or 82.7 percent of them listen to a radio station each week.
Network RNZ National reaches 657,5001 different people each week, a 15 percent reach of all people 10+ across New Zealand.
This is a share of 12.2 percent of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 218,3001 or five percent of all people in New Zealand aged 10+.
This is a share of three percent of the total weekly radio listening in New Zealand.
2,867,800 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in a typical week.
Breakfast results (Monday to Friday 6am to 9am) show Network RNZ National reaches 479,300 or 10.9 percent of people aged 10+ across New Zealand. This is a market share of 16.9 percent of the total radio listening audience at that time of day.
Further details of the Total New Zealand Radio New Zealand radio survey can be found here.