Thursday, 42BELOW team up for World Brand Manager Day

Crave Global’s exclusive members bar, Thursday, in collaboration with 42BELOW are hosting a joint celebration on May 13 to honour World Cocktail and Brand Manager Day.

It will be an evening for brand managers to park their brief writing skills and turn their hand to cocktail tasting. 

All attendees will receive a complimentary 42BELOW cocktail upon arrival along with surprise entertainment – making it a Thursday night to remember for Auckland’s brand manager community.

An ex-brand manager himself, Daniel Hopkirk, Managing Director of Crave Global and Thursday, says: “Working with the good people at 42BELOW, we wanted to create an opportunity for brand managers to let their hair down and enjoy themselves, something I enjoyed doing in my brand manager days.

“At Crave Global, we work with a lot of brand managers, so we understand what makes them tick! We set up Thursday as a way for industry professionals to meet in a creative space without the usual trappings of a bar. It’s a playful haven for inventive individuals to enjoy, and the events on May 13 will bring this concept to life.”

Brand Manager Day honours the introduction of the role on May 13, 1931. It was initiated by Neil McElroy, a Harvard graduate who started at P&G in 1925 and became frustrated with having to compete with P&G’s other brands. He created a now-famous memo, which laid out the principles of modern brand management and still exists to this day.

Spaces for the one-off event are strictly limited. To secure a spot, email [email protected] from your brand manager email with the SUBJECT: Brand Manager Day, along with the number of people you’d like to bring along.

Thursday is located at 224 Symonds Street, Newton.

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