TBWA/NZ Group and local entrepreneur Stephanie Duvander have partnered to launch a new premium and sustainable home range, YOURS.
Made with a high concentration of essential oils, the range not only kills germs but is also proven to reduce anxiety.
YOURS is an end to end TBWA/NZ Group brand launch from packaging design through to eCommerce, sales pitching and distribution.
Research has identified 70 percent of Kiwis feel more stressed due to Covid-19, 82 percent are more conscious of cleanliness than ever before, and 70 percent are interested in the use of essential oils to improve their mood while cleaning.
Catherine Harris, TBWA\NZ Group CEO, says: “YOURS is a wonderful brand and Steph is an ambitious entrepreneur who we have loved partnering with for the NZ launch and for the upcoming global launch. We’re seeing a new wave of Kiwi SMEs coming through who are looking for end to end strategy, packaging, branding, social, PR, eCommerce sales and distribution for their products and TBWA is partnering in new ways with these businesses to help bring brands to market.
“The packaging design was created by our newest division Design by Disruption, DAN has driven the eCommerce and Eleven PR delivered the influencer, social and PR. We can’t wait to help this brand grow globally.”
YOURS Director Stephanie Duvander adds: “I have loved working with TBWA to bring the brand to life. Their team are true business partners and our relationship goes well beyond client and agency. They have an amazing team of experts from DX to packaging design, to brand, social and PR. They’ve done everything I needed and more.
“I know how committed they are to my brand, and I’m excited that we’re on this journey together.”