Launches, expansions and acquisitions across the industry.
Dentsu announces D4
Dentsu Aegis Network announced earlier this week its platform Denstu Dynamic Digital Display (D4). The platform serves dynamic ad content directly to programmatic display ads and digital outdoor screens simultaneously.
Richard Pook, general manager of Amplifi at Dentsu Aegis Network says, “Advertisers want to deliver dynamic and personalised messaging at scale across every media channel, not just online. Naturally, advertisers started to explore opportunities to leverage dynamic creatives on outdoor screens but quickly ran into big problems with cost, control and complexity. Until now that is.”
Sean O’Donnell, Marketing Director at DB said, “D4 allowed us to directly update content for outdoor and online in real-time without having to dispatch countless static creatives. It has changed the way we think about outdoor in our media mix.”
The real-time, dynamic nature of the creative and the way it can synch with messaging in other online channels, backed up with market-leading research and insights to deliver the best possible campaigns opens up big opportunities for outdoor media.
Double yolk for luck
New Zealand’s independent ad tech and creative agency, We are Frank join forces with Double Yolk after recent equity purchase.
Double Yolk has assisted over 40 customers in NZ, Australia, Singapore and the UK to bring their ideas to market this year alone.
“It would be misleading to say there’s a secret behind our growth and customer satisfaction to date – the reality is ‘we just don’t stop’ until we deliver on customer goals,” Double Yolk founder, Jack Coleman said.
“It’s an exciting phase in our journey. We Are Frank are evolving quickly in the digital advertising sector and Ben’s guidance will encourage us to further push the boundaries. We’ve worked on a number of projects together already over the last six months and the synergies between the businesses are strong. We are Frank are redefining how digital infrastructure can play a role in the marketing funnel and aren’t afraid to challenge the norm. ‘Frankly’ so are we,” Coleman added.
“We haven’t emptied the piggy bank just yet but our goals to broaden our capabilities and deepen our technology offering should be clear through this investment, “ said We Are Frank Founder, Benjamin Searancke.