Gary McCreadie has joined Special Group as its executive creative director. He was previously a partner and creative director at Bartle Bogle Hegarty London.
At Bartle Bogle Hegarty London, he ran the agency’s largest and most awarded accounts Lynx/Axe global and The Guardian.
He’s also worked as executive creative director of TBWASydney from 2014 – 2017, and has also worked as a founding partner of Ugly Sydney and most recently as executive creative director of 303 MullenLowe Sydney.
In the announcement, Special Group co-founder and partner Tony Bradbourne says been searching globally for quite some time to find someone of Gary’s world-class talent.
“He’s worked at brilliant agencies, produced brilliant work, run some very impressive pieces of business and is a proven great creative leader – yet he’s somehow managed to remain humble and extremely funny to boot.”
McCreadie adds he was attracted to Special Group’s creative ambition.
“It’s just a little place but super up for it. The high level of thought and craft that has come out of there so far has set a lofty bar. It proves that the ambition is not just hot air and I’m really looking forward to the challenge.”
