Special Group and Assembly bring new meaning to cutting edge

Special Group and Assembly joined forced over lockdown to create a new brand awareness for Hammerforce, a revolutionary air technology which is disrupting the sector.

Hammerforce’s method is that of a highly compressed air current as an alternative power solution. The brand is gearing up to be big, and Special needed to create a new brand identity for the growing company.

The new brand is sleek and smart, and signals the growing confidence of where the company is heading.

Check out the website here.

With a global audience in mind, Special developed a completely new brand identity, showcasing the possibilities for the brand and brought it to life with a website and a brand film created in partnership with Assembly.

“We’ve got a great track record at Special of launching and guiding brands in the FMCG space to global expansion – but Hammerforce offered a unique opportunity. They have ground-breaking technology and IP, brilliant leadership, and a clear vision of how they can change multiple global industries, for the better.” Says Tony Bradbourne, Special Group CEO / CCO

Led by CEO Andy Coster, Hammerforce boasts a high-calibre director line-up including Mark Binns, Rob Fyfe, Simon Allen, and James Drummond.

“Through the commercialisation of our innovative nail gun, the Airbow Framer, we’ve successfully demonstrated that we understand the process our partner companies need to undertake to achieve commercial success, and proven our technology works,” said Coster.  “We’re now identifying and partnering with multiple global companies, across diversified industries, to apply our power for good.” 

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