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Special dominates as finalists at B&T Awards

Special Group have been shortlisted as finalists in an impressive 13 categories at the 2020 B&T Agency of the Year Awards.

These include Advertising Agency of the Year, New Zealand Agency of the Year, Branding, Design & CX Agency of the Year and Independent Agency of the Year.

Special Founder and CEO/CCO, Tony Bradbourne, says it’s a great result after a year of hard work.

“Special was born in New Zealand 13 years ago this month, so to get 13 finalists across the group is a great little birthday present.”

Special’s ‘Good Morning World’ campaign for Tourism New Zealand is a finalist in Best Ad Campaign, Best Digital Campaign, Best Social Media Campaign, Best Content Marketing Strategy of the Year and the B&T Award for Bravery.

This follows the campaign’s success after its recent Global Effie award win and AdNews ‘Campaign of the Year’, amongst numerous other accolades.

Special Group Head of Client Service, Storm Day, says: “The continued admiration of the ‘Good Morning World’ campaign in one of our most important markets, Australia, is down to the brilliance and hard work of the whole team at Tourism New Zealand.”

Special Australia is also a finalist for Advertising Agency of the Year and Independent Agency of the Year, and its ‘Tonight I’ll be eating…’ campaign for Uber Eats is a finalist in Best Ad Campaign and Best TV Campaign.

As part of the rigorous judging criteria, each finalist must do a live 30-minute zoom presentation to a jury. 

Live judging day will be done virtually this year and takes place on Wednesday 14 October.

Others included in the first part of the short list included;

ADVERTISING AGENCY

BMF
DDB Group Australia
M&C Saatchi
Special Group NZ
Special Group Australia
Thinkerbell

BRANDING, DESIGN & CX AGENCY

Adrenalin
Apparent
CHE Proximity
Re| Agency
Special Group NZ
Tribal Australia

DIRECT RESPONSE/PERFORMANCE AGENCY

Alpha Digital
CHE Proximity
Resolution Australia
Sparro

EMERGING AGENCY

Clear Hayes Consulting
Half Dome
Loyal Creative
Nightjar
Paper + Spark
We Are Different

EXPERIENTIAL/PROMOTIONAL AGENCY

31ST:SECOND
Because Creative Experiences
XPO Brands


INDEPENDENT AGENCY 

Apparent
GHO Sydney
Paper Moose
SDWM
Sparro
Special Group Australia
Special Group NZ
TABOO
The Hallway

MEDIA AGENCY

CHE Proximity
OMD Australia
PHD
This Is Flow

PR AGENCY

Alt/Shift
Aruga
Mango Communications ANZ
Poem
Sling & Stone
Thinkerbell

PRODUCTION COMPANY

airbag
FINCH
Guerilla Creative
Jack Nimble
Paper Moose

RESEARCH AGENCY

DBM Consultants
Fifth Dimension Research and Consulting
Fiftyfive5
Hall & Partners
Nature
The Lab Insight and Strategy

SHOPPER MARKETING AGENCY OF THE YEAR

31ST:SECOND
Energi
The Zoo Republic
XPO Brands

NSW AGENCY

BMF
Clemenger BBDO Sydney
Paper Moose
The Hallway
The Monkeys
The Works

VIC AGENCY

CHE Proximity
Think HQ
Thinkerbell

QLD/OTHER STATES/TERRITORIES/NZ AGENCY

Aruga – Queensland
Publicis Worldwide – Queensland
ROMEO Digital – Queensland
Special Group – New Zealand

MARKETING TEAM OF THE YEAR

Coles
CommBank
Heart Foundation
My Muscle Chef
Samsung
Tourism Australia

MARKETING TECHNOLOGY COMPANY OF THE YEAR

Blended Digital
CHE Proximity
Impact
PLAYGROUND XYZ
The Trade Desk
Wrike

PEOPLE & CULTURE – OVER 100

Apparent
BMF
OMD Australia
Orchard
The Monkeys
Verizon Media

PEOPLE & CULTURE – UNDER 100

Adhesive
L&A Social Media
Quiip
Sparro
The Hallway
The Zoo Republic

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