Sparks fly as Contact Energy plugs in with Special Group

Special Group seems to be on a roll at the moment, and this latest win confirms it. The group has been appointed as the new creative agency for Contact Energy.

Contact Energy is New Zealand’s second largest energy company and chose Special Group in part for its enthusiasm says head of marketing Sera Flint.

“They’ve impressed us at every step, including an unconventional pitch process during the COVID-19 lockdown and we can’t wait to see what their experience and enthusiasm delivers for the next chapter of the Contact brand.”

Special Group’s scope of work includes strategy, design, communications, retail and innovation.

Tony Bradbourne, CEO/CCO at Special Group said his team were “very excited” to be working with Contact.

“We love their ambition to make a difference to Kiwis by putting their energy where it matters, and their commitment to a low-carbon energy future for New Zealand. Energy is a highly competitive category right now, with consumers having more choice than ever – we’re looking forward to working with a team who have a vision to go well beyond the energy category.”

Nick Salter, Strategy Director at Special Group said: “The Contact account represents a challenging, strategic and creatively exciting opportunity which will allow us to collaborate on some very strong work to connect with Kiwis in ways big and small.”

The pitch was rumoured to be against both global and local agencies.

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