Spark’s latest campaign highlights the power of technology during the emotional moments of our lives.
From Colenso BBDO and directed by Christopher Riggert at Finch, the 90-second spot called ‘Wedding Speech’ continues the organisation’s ‘Little Can Be Huge’ series.
The ad tells the story of the emotional months leading up to a wedding which is increased as the bride’s father is hospitalized. It juxtaposes audio from the bride, and her father’s heart-warming wedding day speech – which he is able to film while in hospital –with shots of the father being taken to hospital, the bride and her mother waiting to hear the news alongside those from the wedding day itself.
The spot highlights the powerful connection between a father and daughter, their shared optimism, and a wedding gift made possible by everyday technology.
Levi Slavin, chief creative officer at Colenso, says it made this film to remind Kiwis that the technology in our lives can help create profoundly human moments.
“At their best, our devices can help us be more human.”
Sarah Williams, brand experience tribe lead at Spark, says the company Spark is a digital services company.
“We put connected devices with incredible cameras in the pockets of New Zealanders around the country. This video reminds us that the amazing technology we all use every day is there for one reason: to connect us and bring people closer to each other.”
Credits
Client: Spark New Zealand
Brand experience tribe lead: Sarah Williams
Brand lead partner: Hannah Bay
Brand lead partner: Frith Wilson-Hughes
Creative agency: Colenso BBDO
Media agency: PHD
Production company: Finch
Director: Christopher Riggert
