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Sledge-cancelling headphones

With sledging cricketers grabbing headlines this week, it’s timely to put the spotlight on tuning out hardcore abuse.

That’s what gangster headphone brand Beats by Dr Dre let US basketball superstar Kevin Garnett do in the new Hear What You Want spot that sees Garnett ignoring nasty rival fans by pumping out Aloe Blacc’s track The Man.

So far director Paul Turner’s three minute cut has surfaced online, but thirty and sixty second TVCs are set to screen in the US.

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