Radio Hauraki's newish breakfast team has been getting plenty of love recently, largely as a result of the brilliant Like Mike segment, in which Jeremy Wells channels his inner Mike Hosking in an effort to improve its position as the 13th most-listened to breakfast show in the country. And the station is continuing that quest and aiming to improve its standing in the eyes of those who respect sleep deprivation and alcohol-based fun with a 24 hour stunt called #nosleeptilbreakfast, which saw the hosts take a trip to Waiheke, visit salubrious tourist haunts like Showgirls and SkyCity, hug Leigh Hart's dog, stay awake and booze all night and then bravely/foolishly do their morning radio show.
As content director Mike McClung, who "bailed at 3.30am", says: "Well, we achieved our goal, which was to raise awareness for the poor souls who no longer have the time to go on a 24 hour bender themselves. Personally I enjoyed their show this morning. I just asked Jeremy how he thought it went but he has no recollection of it."