Red Bull gives its can Warriors' wings

  • Sponsorship
  • June 16, 2015
  • Elly Strang
Red Bull gives its can Warriors' wings

We've had Vegemite and Cadbury, and L&P and Whittaker's. And now we've got Red Bull and the Vodafone Warriors, with the pair coming together in a clever sponsorship activation to produce a specially-designed Red Bull can.

Red Bull says this is the first time it has collaborated with another company and created a custom-made can. And it was probably made easier given both brands work with Special Group, which was behind the Warriors' recent 20th anniversary campaign. 

Red Bull signed up as a sponsor of the Warriors in 2013 and the can features the renowned Pukana face, which the site says shows the “true warrior spirit”; the word “loyalty” as a tribute to fans backing the team; and korus to represent the club’s past, present and future. The overall design is based on a tattoo, which Red Bull says is appropriate given many of the team's fans and players sport them. And New Zealand artist Dave Burke, who has also designed many of the team’s jerseys, was behind the design. 

And while we couldn't help but notice a faux pas on its holding page when it tagged the Warriors can campaign under 'rugby', the site for the special can, which also features an explanation of the idea and number of video clips of Warriors players, is impressive. 

Not surprisingly, given the pride fans have in their team, many seem to have taken warmly to the idea on social media, with most praising the design. 

Thankfully, they didn’t try conjuring up a flavour to represent the Warriors. If they did it may have been a combination of "sweat and Deep Heat". 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Getting in on the action: Eli Smit on his Ground Breaking Podcast

  • Media
  • January 17, 2019
  • Elly Strang
Getting in on the action: Eli Smit on his Ground Breaking Podcast

It’s not often you stumble across a nine-year-old hosting a business podcast, but then again, most nine-year-olds aren’t like self-proclaimed budding entrepreneur Eliah (Eli) Smit.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit