Merkle, Dentsu Aegis Network’s data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as managing director of Australia and New Zealand (ANZ).
Tos takes immediate responsibility of Merkle’s ANZ operation – leading and growing the business in market and bringing together the capabilities within Merkle’s local business units, Columbus and Amicus Digital.
Tos has been part of Dentsu Aegis Network since 2012. She progresses into her new executive leadership position from the previous role of CEO, Columbus ANZ, where she was instrumental in creating a market-leading performance agency.
Henry Tajer, chief executive at Dentsu Aegis Network ANZ, says Tos is a “highly experienced and impressive leader, and exactly who we need to continue the local integration and growth of Merkle’s capabilities”.
Zhengda Shen, managing director, Merkle APAC, says Tos will drive growth and expansion of the Merkle business "with a focus on connecting Merkle’s global offerings to our clients in ANZ market".
It's a tremendously exciting time for Merkle in ANZ as we integrate our capabilities to further strengthen our promise of delivering personalized customer experiences for our clients.
"I’m privileged to lead an exceptional team of experts in their craft across data, technology, and performance.”