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QT Hotels launches ‘Curious Currencies’ via Thinkerbell
It’s time to get out your most unusual personal belongings in exchange for a stay at QT Hotels & Resorts as part of a new project via Thinkerbell called ‘Curious Currencies’.
The hotel chain is giving away a year’s worth of free stays in exchange for customers’ unique possessions, whether it be a stash of old love letters, your favourite pair of well-worn Levi’s or that rare Pink Floyd vinyl.
Curiosities that manage to successfully impress or amuse QT’s Director of Chaos may be exchanged for a complimentary stay at a QT of choice across Australia (Sydney, Bondi, Newcastle, Canberra, Melbourne, Gold Coast or Perth) or New Zealand (Auckland, Wellington or Queenstown).
Curious Currencies will roll out nationally in both markets across TV, outdoor, print, social and digital and will be supported via earned and influencer partnerships. Explore the campaign in all its peculiarity here.
Director of Brand at QT Hotels & Resorts, Danelle Ayers, says that as leaders in quirky luxury QT has always done things a little differently.
“Our philosophy is ‘expect the unexpected’ and we aim to reflect this at every turn of the customer experience. We’re looking forward to seeing all the weird and wonderful things our QTies will come up with in exchange for a stay at one of our unique properties.”
Thinkerbell’s Executive Creative Tinker, Tom Wenborn, says it has been great creating “measured magic” with QT Hotels.
“QT celebrates and rewards individuality, good taste and creativity. We can’t wait to see what oddities people will put forward – rest assured, nothing is too strange. Even if it isn’t deemed worthy of a penthouse stay, it may get you a signature cocktail at the bar!”
The strangest of submissions will be made into two ‘Lamps of Chaos’ by renowned New Zealand designer Destroy All Monsters. These artworks will be displayed at QT Sydney and QT Auckland before being auctioned for charity, with all proceeds going to the Australian Cultural Fund and New Zealand Arts Foundation to further support curiosity within the arts.
Curious Currencies runs from 29 September until 31 October 2022.
