In the growing age of OOH, it is becoming more important for advertisers to know their campaigns are hitting the right audience at the right time. In an effort to offer this reliability, QMS NZ has announced the launch of Seedooh, an independent reporting and verification platform.
Angus Swainson, strategy director for outdoor says this is the best venture to take QMS’s offering to the next level.
“QMS NZ’s national digital network continues to deliver unparalleled reach across New Zealand and has rapidly expanded into key regional metropolitan areas. As our network coverage increases and the breadth and complexity of campaigns escalates, we recognise the need to give our advertisers confidence that their campaigns have run on time and in the right locations. This is a natural step in the maturity of DOOH in New Zealand.”
Tom Richter, Founder and CEO of Seedooh said: “Our entirely automated, low impact approach to providing best practice independent verification and campaign reporting at scale has been proven and adopted at market level in Australia over the last 3 years. We’re very pleased to now be adding New Zealand’s biggest large format digital network to the platform, as we continue to expand the business into progressive markets, where standardisation, automation and confidence are recognised catalysts for innovation and growth”.