OMD launches South Island presence

  • Advertising
  • January 23, 2019
  • StopPress Team
OMD launches South Island presence

OMD now has a southern office, after acquiring the largest media agency in the South Island, ImMediate. Effective today ImMediate's Christchurch office will become part of the Omnicom family.

OMD chief executive Nigel Douglas says he is thrilled to welcome the Christchurch team.

"Christchurch is a place we want to be. We see this as an opportunity to bring the best of our digital, data tech offering into the South Island market for the benefit of all the local businesses and organisations. Our aim is to help organisations achieve their goals and grow our businesses in this area together," says Douglas. 

ImMediate was launched by Sue McCrea in 2003 with a team of ten.​

McCrea says this is an opportunity for her team to work with a "well-resourced agency so they can offer their clients the best tools and tech available in the market."  

“We are all looking forward to an amazing future under the OMD brand which can offer our clients local service with global connections. Christchurch has not had a global agency in this city for many years and I’m delighted as managing partner of OMD Christchurch to be part of that positive change for the city," says McCrea.

The changeover means OMD is now the only New Zealand media agency with offices in Auckland, Wellington and Christchurch.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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