Out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider OIS.
Offering enhanced verification using its suite of technologies that enable buyers to track delivery of classic, digital, and programmatically traded campaigns, OIS centralises all formats into a single platform.
Go Media has access to proprietary OIS Tag technology to track and verify every single play on digital screens, to ensure its customers’ campaigns are delivered compliantly.
Additionally, OIS Inspect has been launched in New Zealand, whereby OIS physically verifies that ads are appearing on digital and classic screens that are in correct geographic areas and in good condition. OIS is driving towards 100 percent correct coverage and will shortly have exclusive and proprietary screen quality assurance data for every out-of-home asset in New Zealand.
OIS has a strict policy of only using third-party verification and does not utilise any publisher log data or proof of posting reports (PoPs) as part of its reporting process, driving unparalleled transparency and trust for advertisers.
“Six months ago, we were the first third-party verification provider to track programmatic DOOH in New Zealand,” says Justin Singh, OIS Founder and Global CEO.
“Clients are now asking for this to be centralised alongside their directly traded campaigns, including digital and classic signs, without having to rely on publisher reporting, which is what we’ve achieved. This is in addition to our exhaustive screen quality assurance data, whereby we build proprietary data for all screens in the market.”
Parris Downey, Go Media Head of Digital, said: “DOOH as a channel continues to evolve and improve across the board and third-party verification services are an increasingly important part of that growth. At Go Media we are fully committed to transparency and are pleased to partner with OIS to help deliver that clarity and reliability to clients that run on our network.”
The partnership with Go Media and OIS follows HAVAS New Zealand appointing OIS for its clients investing in New Zealand out-of-home media, covering classic, digital out-of-home (DOOH) and programmatic DOOH.