Following on from its win of the Agency League, Ogilvy & Mather have taken another Newspaper Ad of the Month award with its WWF Maui’s Dolphin ad, with the judges—Andrew Davidson, Big Communications; Brad Stratton, Barnes, Catmur & Friends; and Phil Hickes, Saatchi & Saatchi—all agreeing it was a "good idea that packed a punch, with art direction that won’t get lost".
Special Mentions were also awarded to Big Communications for The Selwyn Foundation ad; and Ogilvy & Mather with two of their Environment Protection Authority ads.
The results mark the end of the Agency League hiatus period, which has been in play for the last three months in order to align the Agency League annual season with the Ad of the Year awards period.
The second season of News Works Agency League starts again from 1 July, with monthly ads being judged by top creatives. Winners receive $250 and Agency League points for their agency are tallied on a league table to run from July 2014 - June 2015.
News Works has also announced some changes to the awards this year in an effort to recognise newspapers’ evolution to multi-media news brands, with Ad of the Month and Agency League now accepting entry from newspaper digital ads, as well as newspaper print ads.
Along with this extension to recognise excellence in digital creative advertising, News Works is also jackpotting the monthly cash prize (of $250 cash) if no winners are selected to the following month.
“Newspaper brands are as strong online as they are in print," says News Works marketing manager Sarah Ferbrache. "Our mission is to champion these incredibly powerful news brands and promote the strength of their offerings across multiple platforms. Celebrating excellence in creative advertising run on any of our newspaper websites or apps, as well as print editions, is merely a nod to the continued progress and growth of news brands across multi-media platforms. We are keen to see clever, effective creative making the most of the trusted news brand environment and engaged audiences—as well as taking into consideration the medium the advertising message will be connecting on—whether that be print, online or via an app.”
News Works’ Ad of the Month and Agency League competition is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition. Both digital and print entries vie for the best monthly accolade, with only one individual ad to be selected top each month, although judges may give special mentions to a number of exceptional ads.
Every monthly winner from 1 July 2013 to 30 June 2014 will automatically be entered into the $10,000 Newspaper Ad of the Year, with the winner being announced at News Works’ annual awards on 2 October at Sir Paul Reeves Building, AUT, Auckland.
To enter digital or print ads in Ad of the Month and gain points on the Agency League table, click here.
Communications Manager: Alex Smith
Executive Creative Director: Angus Hennah
Creative: Darran Wong Kam
Creative: Peter Wujkowski
Creative: Paul Kim
Creative: Jordan Dale
Designer: Manuel Payan
Typographer: Manuel Payan
Head of Planning: Adi Staite
Media Planner: Marie-Claire Manson
Group Account Director: Sandra Daniel
Senior Account Manager: Eduardo Hernandez
Account Manager: Neil Walker