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New Vero campaign reminds businesses insurance is not a DIY project

A new campaign for Vero from Big Communications reminds business owners and managers that arranging business insurance can be complex and is best left to an expert.

The print, digital and TVC campaign highlights Vero’s intermediated business model as being one of the insurer’s key differentiators.

“All of the business Vero underwrites comes to us from brokers or advisers. This campaign reminds businesses that using a broker is a good way to identify the insurance risks they might face. Of course, once the broker has decided on what cover is required we hope they’ll come to Vero to place it,” says Catherine Bateman, Executive Manager, Brand & Customer Engagement Suncorp New Zealand.

Joe Holden, Big’s Creative Director, says that the three campaign executions all make the same point. “Trying your hand at a specialist’s job can have dire consequences. Our three TVC characters learn this the hard way when their DIY efforts go horribly wrong.”

Credits

Client – Suncorp New Zealand

Catherine Bateman – Executive Manager, Brand & Customer Engagement

Christina Knappik – Campaign & Go-to-Market Manager

Agency – Big Communications

Ant Salmon – Managing Director

Joe Holden – Creative Director

Mike Knight – Senior Art Director

Andrew Davidson – Copywriter

Vinnie Bi – Senior Account Manager

Production – Bunker

Luke Sharpe – Director

Ainsley Allen – Production Manager

Todd Bilton – DOP

Ben Witter – Art Department

Davie Gibson – Colourist

David Ogden – Stills Photographer

Catch – Casting

Media – Starcom

Toby Yonge – Business Director

Nick Hawkins – Planner/Buyer

Brooke Henderson – Media Assistant

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