A new campaign for Vero from Big Communications reminds business owners and managers that arranging business insurance can be complex and is best left to an expert.
The print, digital and TVC campaign highlights Vero’s intermediated business model as being one of the insurer’s key differentiators.
“All of the business Vero underwrites comes to us from brokers or advisers. This campaign reminds businesses that using a broker is a good way to identify the insurance risks they might face. Of course, once the broker has decided on what cover is required we hope they’ll come to Vero to place it,” says Catherine Bateman, Executive Manager, Brand & Customer Engagement Suncorp New Zealand.
Joe Holden, Big’s Creative Director, says that the three campaign executions all make the same point. “Trying your hand at a specialist’s job can have dire consequences. Our three TVC characters learn this the hard way when their DIY efforts go horribly wrong.”
Credits
Client – Suncorp New Zealand
Catherine Bateman – Executive Manager, Brand & Customer Engagement
Christina Knappik – Campaign & Go-to-Market Manager
Agency – Big Communications
Ant Salmon – Managing Director
Joe Holden – Creative Director
Mike Knight – Senior Art Director
Andrew Davidson – Copywriter
Vinnie Bi – Senior Account Manager
Production – Bunker
Luke Sharpe – Director
Ainsley Allen – Production Manager
Todd Bilton – DOP
Ben Witter – Art Department
Davie Gibson – Colourist
David Ogden – Stills Photographer
Catch – Casting
Media – Starcom
Toby Yonge – Business Director
Nick Hawkins – Planner/Buyer
Brooke Henderson – Media Assistant