…as .99 snaffles an experienced Aussie campaigner as operations manager; APN Outdoor adds two more to the roster; Independent Liquor bolsters its marketing team with a new Boundary Road Brewery marketing manager; Adhub aims for digital world domination with three newbies; and The Pond adds its most experienced member yet to the freelance database.
The HR action at retail agency .99 has continued apace, with news that Craig McCann will venture to Auckland to take up the role of operations director from 31 May.
Prior to joining .99, he was operations director with award-winning independent agency Three Drunk Monkeys and before that was operations and company director for Clemenger BBDO Sydney.
McCann will oversee the agency’s internal production capability, including retouching/pre-press, online tools/artwork automation, digital photography, TV post production/motion graphics and audio.
Soon to depart chief executive Neil Livingstone says McCann will focus on future development to deliver new systems technologies, revenue streams and ongoing refinement of the production service offering for the future.
“The agency has experienced massive growth over the past nine years, and having a broad range of production services based within the agency is a key part of our offer to clients,” he says. “Craig has managed press, studio, broadcast, editing, digital and more which makes him pretty unique.”
McCann’s appointment follows two other recent senior appointments at .99, with Paul Hankinson taking up the role of creative director, following the departure of original .99er Craig Pethybridge, and Nic Hall enlisted as deputy creative director.
APN gets out
Following its recent purchase of Oggi’s outdoor arsenal and some confidence-inspiring outdoor revenue numbers, APN Outdoor has brought two new faces into the fold, with Samantha Bigham enlisted as account coordinator and Hayden Barker starting as direct account manager.
General manager Phil Clemas says it’s been a while since the company recruited, so it’s big news for them.
Bigham starts at APNO on 28 March, filling a position that will soon became vacant due to two internal promotions. Bigham completed a Bachelor of Arts at Auckland University last year, majoring in film, television and media studies with a Minor in Spanish. She was working part time at Engage Promotions as a promotional team Leader, specialising in innovative on-street marketing solutions and non-traditional outdoor advertising.
Barker, who learnt the radio ropes as promotions manager at The Radio Network in Hamilton, begins his new role on 4 April after venturing back to New Zealand after a two year stint in media sales across radio and television in Australia.
One for the road
Independent Liquor has boosted its marketing team with the appointment of Ben Shaw as The Boundary Road Brewery marketing manager, a position that will see him focus on building the Ranfurly, Carlsberg and NZ Pure brands, as well as launching and developing new products.
Shaw previously held marketing roles at DB Breweries between 2003 and 2009, working across the Tui, Heineken, Tiger, Sol, DB Draught and Export Gold brands, and climbed as high as marketing manager – premium brands and RTDs. His most recent role was marketing manager for Les Mills International, where he has been for the past 16 months.
Shaw will be working under current Marketer of the Year and Independent Liquor’s marketing manager Adam Maxwell.
Adhub has added three new recruits to the roster, with Brad MacDonald, Nadia Keane and Megan Smith setting about digital world domination.
MacDonald joins Adhub from Carat as sales executive on the 18 April and he has a background in both digital and traditional media, having worked for Total in Wellington and Carat in Auckland.
“He’s coming to us to further his passion for all things digital and he’ll bring much lauded experience in campaign strategy from brand engagement through to customer purchase across all media touch-points,” says Adhub’s managing director Josh Borthwick.
Keane joins from a temporary role at APN Online as a trafficker on 11 April.
“Before that she spent some time travelling around France and Italy on a 44 metre super yacht and before that she trafficked for NZ Girl,” says Borthwick. “Nadia brings a solid working knowledge of trafficking and most importantly, the world’s newest adserving system – AIMatch.”
Smith is the second trafficker and comes from the APN credit control team. Before credit control she worked as a project manager for a software development company, she’s also worked in recruitment in Sydney and brings a host of organisational skills to our busy ad-opps team.
Ginsberg, possibly best remembered for being one half of the team behind Smirnoffʼs Half Day Off campaign, which won gold at Cannes, is the most experienced member of the freelance collective yet, with 42 years in ad-land (and counting).
Fresh from a two-year stint at Ogilvy, where he led the way on PlaceMakers, Ginsberg has worked at AIM, Colenso and Mattingly (in Melbourne and Auckland).