My Food Bag has appointed MBM as its lead Media, Analytics and e-commerce partner, as well as MBM-owned Breakout Room as a Content partner.
The joint appointment sees MBM and Breakout Room join another Publicis Groupe partner Saatchi & Saatchi, who will guide the brand strategy and act as lead Creative agency for My Food Bag.
On the appointment, Jo Mitchell, My Food Bag Chief Customer Officer says the team are excited to build a truly connected agency model across the entire marketing and media journey.
“It’s a powerful formula, acting as an extension of our team and working with us to realise opportunities for growth much faster than we can alone.”
Deb Brown, Client Service Director, MBM says they are delighted to be working with My Food Bag.
“My Food Bag pioneered the meal kit delivery market in New Zealand and continues to adapt and meet the ever-changing dynamics in the category. The village model, with My Food Bag working hand in glove with MBM, Breakout Room and Saatchi & Saatchi, means we are collectively-primed to unlock growth.”
Amber Ardern, Head of Content, Breakout Room says: “Over the last five years Breakout Room has worked with a number of great New Zealand clients. We are thrilled to work with My Food Bag on their dynamic content needs in the food category, of which we are experts.”
Mark Cochrane, CEO of Saatchi & Saatchi and Publicis Groupe (NZ) Chief Connection Officer says Saatchi has always had a great relationship with My Food Bag “and now together, this is another example of the Publicis Groupe model in action. Curating specialist talent, capability and technologies in a connected platform, we are excited to see what we can achieve, in partnership.”
