The radio survey results always make for entertaining/confusing reading. There’s certainly no shortage of self-aggrandisement (‘We’re number one* in shemales^ aged 48-49# between 10pm and 10:15pm!’) and MediaWorks Radio was pretty chuffed with its performance in this round. So, to showcase the network’s galaxy of stars and its ability to reach Kiwi audiences, it created an entertaining and very self-deprecating clip showing its DJs swapping stations and attempting to appeal to very different demographics than they’re accustomed to. Mark Leishman reprezent biatches!
MediaWork’s in-house team was responsible for the creative idea and direction, with production company Pleasure Kraft shooting and editing.