MediaWorks has appointed Dave Hine as chief digital officer and Glen Kyne to chief customer officer. The moves reflect a redesign in the business ensuring its digital offerings, user environment and client experience is at the core.
Hine has been with MediaWorks since 2016 and was previously general manager of ThreeNow. Prior to that, Hine held roles at Lightbox as head of sales and marketing, and Sony Computer Entertainment as sales and marketing director. Dave is also on the board of directors for KPEX NZ and Freeview NZ.
Hine says the digital landscape for news and entertainment is constantly evolving.
"I’m excited to be able to help position MediaWorks to deliver compelling content for our audience when and where they want it.”
Integrating a chief digital officer into the MediaWorks business model is a reaction to its audience moving away from traditional linear models and into digital platforms.
Newly appointed chief customer officer Glen Kyne states the choice to have someone overseeing its digital side as well as the entire ecosystem will better serve its customers and aligns with its direction.
Kyne says it started life as a challenger media brand and had to work hard for its customers.
"They supported us, our offerings, and together we have been able to achieve many milestones. Evolving the role that we play with our customers is a natural progression, listening carefully to their needs in a fragmented market and improving our offering to meet their needs, generating even greater results and becoming a trusted advisor to our customers.
“As a company, we are laser-focused on the experience our customers have with us. As we embark on this journey, we will seek to listen and understand our customers with greater insight, provide greater flexibility in how they engage with us, improve our products and services to serve the needs of customers and improve advertising return on investment.”
Kyne, who has been updated to chief customer officer, effective immediately, has been implanted to strengthen how MediaWorks work with its customers.
“For me, it is huge because it aligns the whole organisation, not just a sales effort, but an organisational effort in how we engage with our customers. While a lot of what I do day to day doesn’t change, it means customers have a stronger voice within our organisation; how we work with them, how we talk with them and the products we offer them.”
Kyne says the business shift has been planned over the last few months and that the announcement was timely after being crowned Media Business of the Year at the Beacon Awards last night.
Following its success, Kyne reflects on some of the highlights over the last calendar year. While he says there has been plenty, he cites Three’s rebrand as being pivotal last year, its strong radio surveys, and the MediaWorks rebrand in February to a more customer-centric approach as some of the standouts.
Looking down the line, Kyne says MediaWorks will continue to focus on serving its customers; look deeper into its portfolio of customers and the nuances of customer engagement within its platforms. He says MediaWorks is currently on a journey of discovery as it redesigns how customers engage with its content.
“To compete in media in 2018 and beyond, you have to be constantly innovating and changing what you do and we should be striving to get more performance for our customers and leveraging what is still huge strengths in Television and Radio.”
“When you redesign your business based on your customers, it shows you are in good shape."
Furthermore, MediaWorks chief executive Michael Anderson says its customers are at the heart of everything it does and it's committed to delivering the best user experience possible.
"Dave’s appointment and Glen’s change of title are simply the latest steps in a number of changes we have made as we continue to shape our offerings around the needs of our customers. We will continue to work closely with our clients to deliver the best service and the most effective results across all of our platforms.”